Tsuyosa
Luxurious design & details - cult status since the '90s and 2000s
Tsuyosa 37
The Japanese term Tsuyosa means strength. And indeed, the Citizen model of the same name made a strong appearance at its market launch in 2022. Since then, the Tsuyosa series has found enormous favour with many watch enthusiasts and has become a bestseller in the Citizen portfolio in recent years. Nevertheless, some people have asked for a smaller diameter that caters to both ladies and gentlemen with slimmer wrists.
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The introduction of the Tsuyosa collection marked a significant milestone in CITIZEN’s range, as it heralded a phase in which CITIZEN began using stainless steel for its watches—a unique feature, as many other affordable watches at the time were still made of brass. The Tsuyosa series in steel was not only more robust but also more elegant, and stood out for its fine finish. This included a filigree surface finish on the top of the case, which formed an attractive contrast to the highly polished bezel and the middle links of the bracelet.
